Digital marketing is a way to promote your business online. It involves using social media platforms, websites, text messages and other online tools to connect with potential customers. It also allows you to track day-to-day campaign performance, unlike traditional marketing efforts.

For example, this Instagram post from Yes Williamsburg is a paid partnership with a local Brooklyn business, but it appears organically in the feed like a regular Instagram post. This is called native advertising.

Email marketing

Email marketing is one of the most popular digital marketing methods. It is used by businesses and brands to create product awareness, generate leads, and boost sales. It is also a great way to build customer relationships. Email gives marketers the opportunity to interact with customers in their private space, their inboxes. Unlike social media platforms, which have strict algorithms, email messages are delivered in a permission-based manner.

An effective email marketing strategy should be targeted at the right people and include a call to action. Adding a sense of urgency, such as telling subscribers that the offer is limited or time-sensitive, can increase click-through rates and conversions. This method can also be augmented with email campaigns that are designed to move audiences from one stage of the buyer journey to another. It is also important to make emails relevant to your audience’s interests and preferences. This can be done by segmenting your list of recipients.

Content marketing

Whether you’re trying to reach new customers or increase brand visibility, content marketing can help. This strategy uses educational and informative content to drive traffic and leads. It also helps build trust and develop relationships with potential customers.

To successfully implement a content marketing campaign, you must understand your audience’s questions and problems. This will allow you to create content that answers their questions and solves their problems. In addition, it will enable you to target the keywords that your audiences are searching for.

Founded by women and led by women, The Motherhood is a leading digital marketing agency that specializes in authentic communication that engages the right audiences. They offer a variety of services, including content creation and amplification, influencer identification and vetting, and campaign measurement and analysis. Their clients include JWA, OUTshine Film Festival, Shrimp and Grits Kids, and Steris Life Sciences. Their team of experienced strategists has a hands-on management approach and focuses on results.

Google Ad Manager

Google Ad Manager is a cloud-based ad server that centralizes all aspects of ad monetization. It also provides insights into the performance of your campaigns and audience. You can customize reports by using dimensions and metrics. Dimensions are elements used by the ad server, such as programmatic deal types, ad units, and advertiser verticals. Metrics are the values that represent a dimension.

For publishers moving to Ad Manager from another ad platform, it can be confusing to understand the pricing model. This is especially true when publishers have multiple ad platforms in place, such as DFP and AdX.

When you’re ready to move to Google Ad Manager, you should make sure that you have a plan for managing your account. This includes reviewing the application process and preparing for onboarding. It’s also a good idea to review Google Ad Manager policies before starting the process. This will help ensure that you’re maximizing your revenue potential.

SEO

SEO is a multifaceted process that includes local SEO, mobile SEO, technical SEO, and content marketing. These processes work together to drive traffic and sales through organic search engine results. A digital marketing agency must understand your business goals and outcomes before recommending or performing any SEO services.

Content marketing is a strategy that involves creating and promoting content to drive brand awareness, traffic growth, and customers. A digital marketing agency will use messaging platforms like Facebook Messenger and WhatsApp to communicate with your audience, offering flash sales or new product releases directly in their feeds. This is a great way to connect with potential customers while also driving conversions.