Pay per call networks are a great way to generate leads for your business. However, it can be difficult to determine which network will work best for your needs.

Pay per call advertising is a performance-based marketing strategy that helps organizations shorten the path from initial interest to sales. By eliminating the need for sales and marketing teams, businesses can save time and money while delivering high-quality leads.

Personalized Marketing

In the digital age, consumers expect brands to deliver contextual experiences that meet their individual needs at every touchpoint. Brands that fail to meet this expectation risk losing their competitive advantage and becoming irrelevant to their customers.

Personalized marketing is one of the best ways to improve your ROI by reaching people who are likely to buy your product or service. It’s an effective strategy for B2B marketers who sell products over the phone and for businesses that book appointments or provide services like tow trucks, locksmiths, and home services professionals.

Despite its benefits, personalization isn’t without its challenges. For example, it’s a tough sell to consumers when companies use their data to target them in ways that they don’t feel comfortable with. Marketers can overcome these objections by revealing why they’re using their information and making the case for why it matters. They also need to be transparent about how they’re collecting and using customer data and be respectful of the consumer’s privacy.

Increased Conversion Rates

In today’s world, customers are more savvy than ever before and will look to do their research online. This may include a review, recommendation or brand search, all of which can lead to a call.

Despite the rise of digital marketing, phone calls still hold their own when it comes to conversion rates and lead quality. This is because a call is typically more accurate than an ad or post. It’s also a better way to convey the intended message as customers can ask questions or provide feedback that they wouldn’t be able to do through a web form.

When managing pay-per-call campaigns, data is key and Invoca’s AI call tracking, analytics and attribution capabilities can help you optimize your campaigns so that your call traffic is converted into real leads at scale. The best part is that your team can focus on the vetted leads that are most likely to convert. In the end, this will increase ROI and your overall return on investment.

Increased ROI

With the help of a pay per call network, media buyers can easily turn a click into a phone call. This is a cost-effective way to generate new leads and improve the ROI of their campaigns.

Unlike other forms of digital marketing, paying per call allows marketers to capture high-quality leads that are ready to purchase your products or services. This saves them a lot of time and money.

This is because calls convert at a higher rate than clicks. They are up to 25 times more likely to convert prospects into customers than clicking on ads or other digital methods.

As a result, pay per call marketing is becoming a popular approach among performance marketers. It provides a cost-effective alternative to other methods and can be used in a variety of industries and sectors.

Increased Brand Awareness

Pay per call advertising is a great strategy for many companies that offer products and services over the phone. This includes home service specialists like tow truck companies and locksmiths, medical practitioners, and insurance providers.

This type of marketing can increase brand awareness and help build your business’s name in a competitive market. This is especially true in industries driven by human connections, such as insurance, legal, financial services, and tech support.

The human touch also helps in establishing trust and credibility with consumers, which can be key in converting prospects into customers. Furthermore, this form of marketing often generates conversion rates that are higher than a typical internet campaign.

This can be achieved by choosing the right marketing partner, one that provides a quality tracking and technology platform for managing pay per call campaigns. Ideally, your partner will have the ability to track calls, insert an IVR, fire a pixel once the call duration is met and record each call for future reference.